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Marketing and Communication

MAPP Presentations
MAPP Overview PowerPoint
This is the foundational PowerPoint NACCHO uses to introduce local health departments to the MAPP process.  More »
Orienting System Partners to MAPP PowerPoint
Based off the MAPP Overview PowerPoint, this version provides more information about what public health is and why system partners may be interested in an effort focused on public health.  The presentation begins based on an assumption that public health system partners may not see themselves as part of the public health system. More »
Orienting Local Health Department Staff to MAPP PowerPoint
Orienting local health department staff not directly involved in coordinating the MAPP process is as important as orienting your community partners if a new way of doing business is going to take hold in public health.  This PowerPoint is designed to assist a health director or MAPP coordinator share information about the MAPP process with a focus on the implications for the wider health department staff. More »
Drafting a Marketing Plan
Example Marketing Plan Outline
The Kentucky Public Health Association (KPHA) created this marketing plan outline to identify its goals and strategies for promoting KPHA. This five-page document includes introduction and goals, a target audience profile, communication objective, work plan, and thoughts on evaluation. More »
Example Marketing Plan
This 11-page document explores Northern Kentucky District Health Department's marketing approach and includes a detailed work plan and list of implementation strategies. More »
Getting Your Message Out
MAPP Overview for System Partners Fact Sheet
Developed by NACCHO staff, this fact sheet describes what MAPP is for partners that many not yet consider themselves part of the local public health system. MAPP coordinators may want to use this fact sheet as part of a packet of information for potential MAPP partners or sponsors. More »
Promotional MAPP Presentation
This 20-minute presentation describes the entire MAPP process and philosophy. It can be used as an internal or external marketing tool. More »
Example Media Announcement
This media announcement was disseminated by the Metropolitan Nashville/Davidson County Health Department on behalf of the Healthy Nashville 2010 initiative. The announcement not only promotes Nashville's MAPP efforts but also demonstrates the mayor's support of the process. More »
Example Brochure
After completing each of the phases in the MAPP process, Kent County created this brochure to engage community members by sharing the community's health priorities and encouraging individuals and organizations to join the effort. More »
Example Program Flyer
This flyer was created in San Antonio to alert the community to a merger between two local health organizations. The flyer compares the new and previous organizational structures and explains what changes the community should expect. More »
Example MAPP Fact Sheet
This factsheet describes why and how El Paso County, CO, began the MAPP process and its accomplishments to date. The El Paso County Department of Health and Environment used this factsheet to inform the community and other interested groups about its MAPP efforts. More »
Media Interview Hints
This 13-page document provides helpful hints for working with the media. More »
Engaging the Media Tip Sheet
 This two-page document provides helpful hints for engaging the media; from guidelines on crafting briefings and press releases to interviewing tips. More » 
Spitfire Strategies Communication Tools
Spitfire Strategies offers nonprofits and foundations communications planning, counsel, and training to help them create positive social change. The Spitfire Web site includes a series of free, downloadable tools and resources for building communications capacity. Spitfire Strategies also offers fee-associated communications services. More »
Communicating the Importance of Partnerships
Mendocino Partnerships Video
This 14-minute video shows how community partnerships in Mendocino County, CA, are helping to improve local health. Contact NACCHO staff at to access this video.
MAPP as a Tool for Social Justice Presentation
Developed by the Chicago Department of Health, this 30-minute PowerPoint presentation provides an overview of MAPP and describes how Chicago's MAPP process was implemented with an emphasis on social justice and how the MAPP process led to changes in public health practice in Chicago. More »
Example Logo
Some communities choose to create a logo to brand their MAPP efforts. This is a logo that the MAPP team in Nashville, TN, developed to market and promote its Healthy Nashville effort. More »