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Story from the Field

Name of Health Department/Agency: Harvey County Health Department
State: KS
Date Added: 12/09/2009
Themes: Vaccine Supply and Distribution
Issue Summary: Soft advertising used to address limited supply of vaccine
Description of Issue(s): Receiving a limited supply of vaccine has caused stress among employees and doctors.
Actions taken to address the issue(s): We have chosen to do "soft advertising" as suggested by our communications expert hired especially to assist us with strategizing our advertising. The main message to date is that "The LHD has a plan and has practiced the plan. Vaccine is in limited supply now but we have been assured we will have enough vaccine for every / person in the county soon."
Outcomes that resulted from actions taken: This reassurance seems to have helped. The medical community also, is relying on the LHD to give most of the vaccine.

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