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Story from the Field

Name of Health Department/Agency: St. Louis City Department of Health
State: MO
Date Added: 11/25/2009
Themes: Communications - Priority Groups
Issue Summary: St. Louis City Health Dept. staff rely on strong public/private partnerships to communicate to priority groups.
Description of Issue(s): City DOH did not rely solely on mass media coverage.? We relied on our strong public/private partnerships to help communicate the priority groups and adapt to demand.?
Actions taken to address the issue(s): We invited all 900 licensed providers to participate in the provider agreements.? 54 groups/clinics and 10 hospitals agreed to receive direct shipments.? Other providers knew our approach a did a great job educating their patients.? We established 10 walk in clinics among these providers which are open 8 am to 6 pm five days per week and half days on Saturday or longer.? We sent letters to 600 day care providers explaining our distribution system and asking that they inform parents and staff.? We placed the list of providers in full page adds in our two leading minority newspapers. We posted links to the provider list on the City's web page and our facebook page.? We communicated to 7000 city employees through our e-mail system and our monthly news gram.

We made certain that all FQHCs signed up to be providers and that our 10 walk in clinics are strategically located around the city.? We communicated through day cares and schools.?
Outcomes that resulted from actions taken: We will use a voice shot system to notify the members of our special needs registry when we expand the priority group to those 64 and under.? We utilize 211 to answer public questions and triage calls.

We rely on our public/private partnerships to assist us in addressing fears about vaccine safety and efficacy.? By administering the first rounds to the priority groups through private providers rather than mass vaccination clinics these questions were addressed by their own providers whom they trust.

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