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Word of Mom: Immunization PSA


For 75 years, March of Dimes has supported stronger, healthier families through research, education and vaccines.1,2 In honor of this milestone, Sanofi Pasteur and March of Dimes are working together on the Word of Mom campaign to reach across generations to motivate moms and caregivers to advocate for childhood, adolescent and adult vaccinations. Vaccines not only help protect your family against diseases that our grandparents faced, but also preventable diseases that are still around today, like pertussis.3

The Word of Mom campaign seeks to empower moms with resources and tools to help make the best health decisions for their family. While you’re here, watch the 
Word of Mom Public Service Announcement (PSA), check out some health tips and advice for moms, download an infographic of the adult immunization recommendations, or meet the Word of Mom families.

Primary Toolkit:

Immunization Toolkit

Keyword Area:



Institutional Author:

March of Dimes and Sanofi Pasteur




The NACCHO Toolbox is a repository of available resources to help local public health practitioners. Tools are produced by local, state, and federal agencies, as well as academic institutions and other stakeholders. The contents of this Toolbox are solely the responsibility of the authors and do not necessarily reflect any official recommendations of NACCHO. NACCHO makes no express or implied warranty with respect to the contents and disclaims liability for any damages arising from or connected to the use of the material in this Toolbox.