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How Local Health Departments Use Social Media


Local public health agencies are making use of various social media outlets such as Facebook, YouTube, and Twitter. The uses of these outlets are creating effective communication methods within their communities. The local public health panel will discuss and share their use of social media and the impact it has made to achieve their agencies objective.
Social media tools like Facebook and Twitter have created new ways for Local Health Departments (LHDs) to communicate with their respective populations. In recent years, the public health community has used social media for various means of gathering and sharing health information, campaigns, crisis management, public relations, and more. According to NACCHO’s 2010 Public Health Informatics Needs Assessment, nearly half of LHDs (47%) use Facebook and over one third (37%) use Twitter. This toolkit will feature a panel of local public health representatives who discuss their social media campaigns and successes. Panel members share their department’s unique experience using social media to interact with their community and the impact social media has made to achieve their objective. Users will take away actionable items to help their organization use social media more effectively, or integrate social media into the operations of their organization.

Primary Toolkit:

Communications Toolkit

Secondary Toolkits:

PH Informatics Toolkit,Immunization Toolkit,Maternal, Child, and Adolescent Health Toolkit,Influenza Toolkit,Infectious Disease Prevention and Control Toolkit,Public Engagement Toolkit,Epidemiology Toolkit

Keyword Area:

Social Media


Institutional Author:

NACCHO and LHD Staff




The NACCHO Toolbox is a repository of available resources to help local public health practitioners. Tools are produced by local, state, and federal agencies, as well as academic institutions and other stakeholders. The contents of this Toolbox are solely the responsibility of the authors and do not necessarily reflect any official recommendations of NACCHO. NACCHO makes no express or implied warranty with respect to the contents and disclaims liability for any damages arising from or connected to the use of the material in this Toolbox.