Login Event Calendar Careers About NACCHO Contact Us Site Map

Dear Visitor,

You have reached the archived version of NACCHO's website. As of February 1, 2016, the content on this site will no longer be updated and may contain outdated information. To see NACCHO's most recent and updated content, please visit our new site at www.naccho.org.

If you have additional questions, please contact us at support@naccho.org.


Return to Toolbox Main.

Regulating Tobacco Marketing: "Commercial Speech" Guidelines, Fact Sheet, and Flow Chart


While the Family Smoking Prevention and Tobacco Control Act of 2009 (the "FDA law") makes it easier for state and local governments to restrict tobacco marketing, the law does not leave the gates wide open to pass any kind of tobacco marketing restriction. The Federal Cigarette Labeling and Advertising Act (FCLAA) and the First Amendment to the U.S.Constitution still place limits on local and state communities' ability to pass such laws.

To give a brief overview of the potential ways in which state and local regulation of tobacco product marketing and promotion might be limited by the provisions of the FCLAA or the First Amendment, the Tobacco Control Legal Consortium, a collaborative network of legal centers, has prepared a set of guidelines and a fact sheet discussing the key considerations and listing some drafting tips. The Consortium has also created a flowchart to assist state and local governments to draft laws affecting tobacco marketing in such a way that they will be in the best position to withstand legal challenge.

Primary Toolkit:

Chronic Disease Prevention Toolkit

Keyword Area:

Cancer, Health Policy, Tobacco


Institutional Author:

Tobacco Control Legal Consortium of the Public Health Law Center





The NACCHO Toolbox is a repository of available resources to help local public health practitioners. Tools are produced by local, state, and federal agencies, as well as academic institutions and other stakeholders. The contents of this Toolbox are solely the responsibility of the authors and do not necessarily reflect any official recommendations of NACCHO. NACCHO makes no express or implied warranty with respect to the contents and disclaims liability for any damages arising from or connected to the use of the material in this Toolbox.