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InsureKidsNow.Gov: National Children's Health Insurance Conference Toolkit


This toolkit can assist local health departments (LHDs) and others to guide parents and guardians to apply for coverage on behalf of their uninsured children by increasing awareness and understanding of health insurance programs for children. This toolkit contains materials and resource you can download and modify, as well as strategies for conducting and evaluating your outreach efforts in a way that best fits your LHD's or organization's needs.

Toolkit Outline: Section 1: Developing an Approach and Setting Goals; Section 2: Material Development and Dissemination; Section 3: Partner Engagement and Activation; Section 4: Working with Media and Integrating Social Media; Section 5: Retaining Participation in Children's Health Insurance Programs; Section 6: Tracking and Evaluating Your Efforts.

Primary Toolkit:

Maternal, Child, and Adolescent Health Toolkit

Keyword Area:

Access to Care, Child, Health Policy, Health Promotion and Health Education, Medicaid


Institutional Author:

U.S. Department of Health and Human Services.





The NACCHO Toolbox is a repository of available resources to help local public health practitioners. Tools are produced by local, state, and federal agencies, as well as academic institutions and other stakeholders. The contents of this Toolbox are solely the responsibility of the authors and do not necessarily reflect any official recommendations of NACCHO. NACCHO makes no express or implied warranty with respect to the contents and disclaims liability for any damages arising from or connected to the use of the material in this Toolbox.