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CDCynergy is a multimedia CD-ROM used for planning, managing, and evaluating public health communication programs. This innovative tool is used to guide and assist users in designing health communication interventions within a public health framework. Originally created for use within the CDC, the idea of an institution-wide planning model found its way outside of the agency. CDCynergy has been adapted for use by public health professionals on a national, state, and/or local level.

CDCynergy does not assume that communication is the solution to a public health problem! Rather, it guides you through a process in which you:

  • Use research to help describe and determine the causes of the health problem that you plan to address with an intervention, and to detail the audience segments affected by the problem
  • Explore a wide range of possible strategies for the problem
  • Systematically select the strategies that may show the most promise to help the audiences
  • Understand the role communication can play in planning, implementing and evaluating selected strategies
  • Develop a comprehensive communication plan that includes audience research, pre-testing, production, launch and evaluation at every stage

Primary Toolkit:

Communications Toolkit

Keyword Area:

Health Promotion and Health Education, Social Media


Institutional Author:

Centers for Disease Control





The NACCHO Toolbox is a repository of available resources to help local public health practitioners. Tools are produced by local, state, and federal agencies, as well as academic institutions and other stakeholders. The contents of this Toolbox are solely the responsibility of the authors and do not necessarily reflect any official recommendations of NACCHO. NACCHO makes no express or implied warranty with respect to the contents and disclaims liability for any damages arising from or connected to the use of the material in this Toolbox.