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Online Viral Video Requirements and Best Practices


This document serves as a guide for using YouTube and similar sites to disseminate products and engage with key audiences. The Division of eHealth Marketing (DeHM) will work with programs to tailor online video messages, track their download and use, and analyze the distribution of health videos.  This document is designed to assist CDC programs both before they begin to develop content and concepts, as well as during dissemination and promotion of a video product. While DeHM is currently researching a number of video sites, the recommendations in this document are primarily for YouTube and may differ for other Web sites.

Primary Toolkit:

Communications Toolkit

Keyword Area:

Health Promotion and Health Education


Institutional Author:

Centers for Disease Control





The NACCHO Toolbox is a repository of available resources to help local public health practitioners. Tools are produced by local, state, and federal agencies, as well as academic institutions and other stakeholders. The contents of this Toolbox are solely the responsibility of the authors and do not necessarily reflect any official recommendations of NACCHO. NACCHO makes no express or implied warranty with respect to the contents and disclaims liability for any damages arising from or connected to the use of the material in this Toolbox.