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REACH 2010: Genesee County


With funding from the Center for Disease Control and Prevention's (CDC) REACH program, the Genesee County Health Department implemented a community-based participatory research approach to address the disparity in infant mortality experienced by its African American population. With information from community surveys, focus groups, and forums the health department and its community partners developed a community action plan that identified three areas of focus to reduce infant mortality rates and improve birth outcomes.  The REACH 2010 Team implemented a Community Action Plan based on a socio-ecological model of health designed to: foster community mobilization, enhance the “babycare” system, and reduce racism. Since the implementation of the REACH project, infant mortality rates have decreased countywide and the gap between rates for African Americans and whites has shrunk.

Primary Toolkit:

UW's Health Disparities Toolkit

Keyword Area:

Community Assessment, Health Equity, Maternal Health, Minority


Institutional Author:

University of Washington School of Nursing Department of Psychosocial and Community Health





The NACCHO Toolbox is a repository of available resources to help local public health practitioners. Tools are produced by local, state, and federal agencies, as well as academic institutions and other stakeholders. The contents of this Toolbox are solely the responsibility of the authors and do not necessarily reflect any official recommendations of NACCHO. NACCHO makes no express or implied warranty with respect to the contents and disclaims liability for any damages arising from or connected to the use of the material in this Toolbox.