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Case Example: Okaloosa County Health Department


As part of a quality improvement (QI) project, the Okaloosa County Health Department (OCHD) used QI techniques, such as a Force Field Analysis and Process Mapping, to improve media communications. By developing a comprehensive communications plan that includes a master communications calendar, plans for routine and risk communication, and an electronic database to track media and stakeholder requests and outcomes, OCHD is now able to track trends in media requests and better utilize the media to communicate with the public and stakeholders.

Primary Toolkit:

Accreditation Preparation Toolkit

Keyword Area:

Quality Improvement


Institutional Author:

Okaloosa County Health Department





The NACCHO Toolbox is a repository of available resources to help local public health practitioners. Tools are produced by local, state, and federal agencies, as well as academic institutions and other stakeholders. The contents of this Toolbox are solely the responsibility of the authors and do not necessarily reflect any official recommendations of NACCHO. NACCHO makes no express or implied warranty with respect to the contents and disclaims liability for any damages arising from or connected to the use of the material in this Toolbox.