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Business Planning for Public Health


MAPP users in the Action Cycle may benefit from business planning models to launch and sustain certain action cycle activities. Public Health Business Planning: A Practical Guide is based on the curriculum of the highly successful Management Academy for Public Health, offered by the Kenan-Flagler Business School and the Gillings School of Global Public Health at the University of North Carolina at Chapel Hill. In today's turbulent and financially stressful times, public health managers need business planning skills. They need to become "civic entrepreneurs," who can creatively finance and manage needed programs using business school savvy. The author, Dr. Stephen N. Orton has extensive experience in public health leadership and business planning. In the book, Dr. Orton and his colleagues apply their public health leadership and business planning expertise from the Management Academy for Public Health to assist communities in creating business plans. The book is supported by a website created by the authors. The website includes a business planning blog, which includes entries focused on the relationship between MAPP and public health business planning.

Primary Toolkit:

MAPP Related Toolkit

Keyword Area:

MAPP, Quality Improvement, Strategic Planning


Institutional Author:

Management Academy for Public Health





The NACCHO Toolbox is a repository of available resources to help local public health practitioners. Tools are produced by local, state, and federal agencies, as well as academic institutions and other stakeholders. The contents of this Toolbox are solely the responsibility of the authors and do not necessarily reflect any official recommendations of NACCHO. NACCHO makes no express or implied warranty with respect to the contents and disclaims liability for any damages arising from or connected to the use of the material in this Toolbox.