NACCHO recommends that LHDs adopt the business practice of branding to differentiate their role and function within the community from other health-related organizations and providers. A strong brand should raise an agency’s visibility in the community and increase its perceived value to the public, policymakers, funders, and other key stakeholders. An effective brand has the potential to yield community support and funding.
In the Spotlight
Barbara Schneeman, VP Communications and Public Affairs at Riverstone Health (formerly Yellowstone County Public Health) in Billings, MT discusses what local health departments can do to re-brand themselves for a new millennium of health care in this segment from NACCHO Annual 2013 in Dallas. More »
This set of resources should be used by LHDs to guide strategic planning and quality improvement processes and to explore how best to position the LHD in the "health marketplace".
Guide: Branding Your Local Health Department: The Process
Policy Statement: Increasing the Visibility and Perceived Value of Local Health Departments through Building a Strong Brand
Logo: National Identity for Public Health Departments